I got this email at 11:33pm on Saturday night…
“Please stop playing Taylor Swift songs. She can’t sing, her voice is monotone, her song melodies are horrible. This is a respectable adult station not a station for frustrated teenagers and tweenies…” – Lana
It got me wondering: Has Taylor overstayed her welcome?
For some, it’s the steady string of guys she may or may not have dated. In just the last year, she’s been linked to Conor Kennedy, Ed Sheeran and Harry Styles from One Direction. For a while, it was a cute idea: Nice girl dates a boy. They break up. She writes a chart topping song. In your face John Mayer.
For others, it’s her singing: Can she or can’t she? Every time I’ve seen her in concert, she’s been spot on. Let’s face it though: In 2013, it’s not good enough just to be a great singer. The brand has to be one people feel good about supporting. The world is littered with singers who have terrible image problems. They’re damaged – and we run in the other direction.
Like her or not, and every opinion matters, Taylor Swift is a power house. Just a quick search of the web found some impressive stats:
- Her new CD Red debuted at number one on the Billboard 200 with first-week sales of 1.21 million copies; making her the first female to have two million-selling album openings
- The album also topped international sales charts in the UK, Ireland, Canada, Brazil, Argentina, Mexico, Japan, Malaysia, Australia and New Zealand.
- As of November 2012, Red had sold 2.8 million copies worldwide.
- Her show sold out two shows at Los Angeles’ massive Staples Center in just sixty seconds. Two shows at Washington, D.C.’s Verizon Center also sold out in five minutes, and a show at Chicago’s Soldier Field sold out in a little under half an hour.
So, has she overstayed her welcome? With some: Yes. The millions buying her music and concert tickets couldn’t disagree more. As long as she can sell out arenas all over the world and make music millions of fans want to buy – she is still relevant. My job is to play more of the music you want to hear, and get away from the stuff you don’t like. I just checked the latest results from the STAR Music Survey – a great place for fans to tell us the music they do and don’t like. Taylor’s new song – “I Knew You Were Trouble” was ranked at #5. So, for now…more Taylor Swift – and happy to be doing so.
What do you think?