News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Entertainment

Today in entertainment history: May 27

Fresh
sinatra

A look at the Hollywood headlines that went down in history.

in Entertainment

Oprah, BeyoncĂ© among world’s ‘most powerful’ women

oprah

Other celebrity notables include Taylor Swift, Shakira and Ellen DeGeneres.

in Entertainment

Keira Knightley is a new mom

keiraknightley

The "Atonement" star has reportedly welcomed her first child.

in Music

Dave Grohl really, really likes Taylor Swift

davegrohl

The Foo Fighters frontman has vowed to dedicate a song to the "Shake It Off" hitmaker at every tour stop.

in Entertainment

Rob Lowe launching cosmetics line for men

roblowe

"The West Wing" star has created a line of anti-aging products for men called Profile.