News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

What's Hot on STAR

What’s On Tap

whatsontap-FI

Find out where the cool places are to be this week. Presented by Bud Light.

Hire Me Iowa

HireMeIowa_620x400_final

Looking for a job around the Des Moines area? Check out our current job listings here.

STAR Email Club

:Star_EmailClub-01

Join now for your shot at concert tickets, CDs, movie passes & more!

Recent Headlines

55 mins ago in Music

Kelly Rowland glad she waited to have children

Fresh
15-overlay-1

The R&B star is thankful she didn't rush into motherhood because she may never have found her "amazing" husband Tim Witherspoon.

1 hour ago in Music

‘You can’t always get what you want,’ Stones tell Trump

Fresh
rollingstonesREUTERS

The Rolling Stones told Republican presidential hopeful Donald Trump on Wednesday to stop using the band's music for his campaign after artists such as Adele and R.E.M. made the same request.