Rapper Kanye West has hailed bosses at shoe brand Adidas as “brave” for partnering with him to launch his new line.
West previously teamed with rival brand Nike to design a custom training shoe, but announced in November that he was parting ways with the company to work with Adidas.
Speaking at the German company’s Global Brand Conference in Bamberg, Germany on Monday, the “Stronger” rapper revealed plans for his first signature shoe with the brand, to be called the Yeezy, which is due to go on sale in June.
West told the conference, “To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go. When I create and when we create, it’s not based off the idea of celebrity advertising. This was the company that was experienced and brave enough to let me create… Creativity is my oxygen. I have to create, and I don’t care how crazy I look to anyone as long as I can make the best product for all of you.”
Two editions of West’s Nike collaboration, the Air Yeezy, were created but only a limited number were made.