News

Kanye West launches Adidas shoe line

Kanye West launches Adidas shoe line

NEW SHOES:Kanye West is launching an Adidas shoe line. Photo: Associated Press

Rapper Kanye West has hailed bosses at shoe brand Adidas as “brave” for partnering with him to launch his new line.

West previously teamed with rival brand Nike to design a custom training shoe, but announced in November that he was parting ways with the company to work with Adidas.

Speaking at the German company’s Global Brand Conference in Bamberg, Germany on Monday, the “Stronger” rapper revealed plans for his first signature shoe with the brand, to be called the Yeezy, which is due to go on sale in June.

PHOTOS: 13 pictures of Kanye West looking angry for no reason

West told the conference, “To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go. When I create and when we create, it’s not based off the idea of celebrity advertising. This was the company that was experienced and brave enough to let me create… Creativity is my oxygen. I have to create, and I don’t care how crazy I look to anyone as long as I can make the best product for all of you.”

Two editions of West’s Nike collaboration, the Air Yeezy, were created but only a limited number were made.

Recent Headlines

in Music

Andy Grammer signs on for ‘DWTS’

andygrammer

The "Honey, I'm Good" hitmaker is hitting the dance floor.

in Entertainment

Why Bill Murray is in the new ‘Ghostbusters’ movie

24-overlay

After spending a quarter of a century not agreeing to be in "Ghostbusters 3" as Peter Venkman, Bill Murray recently signed on to Paul Feig’s reboot of the franchise.

in Entertainment, Sports

Will Smith to take on NFL coverup

21-overlay

"Concussion" is based on Dr. Bennet Omalu, who was the first to discover the existence of chronic traumatic encephalopathy (or CTE): a disease of the brain found in athletes with a history of repetitive brain trauma.

in Entertainment, Lifestyle

HAPPY BIRTHDAY: 26 freebies to help you celebrate this September

birthday

On your birthday you can have your (free) cake and eat it too!

in Entertainment

College finds manuscript of original ‘Happy Birthday’ song

19-overlay2

A librarian at the University of Louisville may have found the precursor tune to the Happy Birthday song.