News

Kanye West launches Adidas shoe line

Kanye West launches Adidas shoe line

NEW SHOES:Kanye West is launching an Adidas shoe line. Photo: Associated Press

Rapper Kanye West has hailed bosses at shoe brand Adidas as “brave” for partnering with him to launch his new line.

West previously teamed with rival brand Nike to design a custom training shoe, but announced in November that he was parting ways with the company to work with Adidas.

Speaking at the German company’s Global Brand Conference in Bamberg, Germany on Monday, the “Stronger” rapper revealed plans for his first signature shoe with the brand, to be called the Yeezy, which is due to go on sale in June.

PHOTOS: 13 pictures of Kanye West looking angry for no reason

West told the conference, “To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go. When I create and when we create, it’s not based off the idea of celebrity advertising. This was the company that was experienced and brave enough to let me create… Creativity is my oxygen. I have to create, and I don’t care how crazy I look to anyone as long as I can make the best product for all of you.”

Two editions of West’s Nike collaboration, the Air Yeezy, were created but only a limited number were made.

Recent Headlines

in Entertainment

Brangelina hired a cyber security firm for their kids

brangelina

The "Tomb Raider" star and her husband are taking precautions to protect their six children as they grow up in a digital world.

in Entertainment

REVIEW: Final ‘Hobbit’ movie falls short of original trilogy

Updated
In this image released by Warner Bros. Pictures, Martin Freeman appears in a scene from the film, "The Hobbit: The Battle of the Five Armies."

This Christmas, Peter Jackson gives us the gift of his final trip to Middle Earth with The Hobbit: The Battle of the Five Armies.

in Music

Iggy Azalea is the year’s ‘most searched’ musician

iggy

The "Fancy" hitmaker topped Sam Smith and Lorde to be the year's most Googled musician.

in Entertainment

‘7th Heaven’ star admits to sexually abusing girls

collins

Troubled actor Stephen Collins has confessed the molestation claims against him are true.

in Music, Entertainment

Blake Shelton wins ‘The Voice’ again

blakeshelton

The "Boys 'Round Here" hitmaker's country protegeé Craig Wayne Boyd won a recording contract and $100,000 cash prize.