Hip-hop superproducer Pharrell Williams has become the latest celebrity to land his own fashion collection with sports giant Adidas.
The “Happy” hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products in conjunction with designers at eco-thread firm Bionic Yarn, who he first teamed up with last year.
A statement released by Williams reads: “Working with an iconic brand like Adidas is such an incredible opportunity.
“From the classic track suit, to growing up in Virginia wearing Stan Smiths (tennis shoes), Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
The Adidas Originals collection is expected to go on sale this summer.
The Oscar nominee is no stranger to clothing and sneaker design – he recently released a range of T-shirts for Japanese retailer Uniqlo and worked on a line of environmentally-friendly denim jeans for G-Star Raw with Bionic Yarn pioneers, who turn plastic debris collected from the ocean into yarn and fabric. He is also involved in fashion brands Billionaire Boys Club and Ice Cream.
News of Williams’ deal follows the recent Adidas signing of his longtime business partner, streetwear designer Nigo, while rapper Kanye West and R&B singer Rita Ora are also working on lines for the German brand.