News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Music

Justin Bieber charged with dangerous driving

Fresh
Canadian pop singer Justin Bieber drives a quad bike at the beach as he takes a break in a resort in Punta Chame on the outskirts of Panama City in a January 27, 2014 file photo.

Justin Bieber has been charged with dangerous driving and assault following an altercation and collision on Friday.

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.

in Music

Miley Cyrus defends weed photos

Miley Cyrus performing live on stage on 'The Bangerz Tour' concert at Forum di Assago.

Miley Cyrus has defended her decision to publish pictures of her cannabis habit online, insisting she does not promote drug-taking to kids or feature it in her songs.