News

Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2″ after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Entertainment

Tracy Morgan settles suit with Walmart over fatal crash

Fresh
tracymorgan

The "SNL" star sued the retail giant over a semi crash that killed one man and left Morgan and two friends seriously injured.

in Entertainment

LiLo is (finally) finishing her community service

lindsaylohan

The "Mean Girls" star had to log 125 hours before May 28 after a judge rejected her previous effort.

in Music

U2’s longtime road manager dead as band prepares for L.A. shows

U2

The tour manager worked with the band for more than three decades.

in Entertainment

Bob Barker is a boss at retirement

11-overlay6

The former "Price is Right" host and avid animal lover says he is a "complete success" at retirement, and is enjoying his free time.

in Entertainment

Want something sold? Get Liam Neeson to pitch it

liamneeson

The "Taken" star has edged out fellow Irish actor Pierce Brosnan to be named the most effective celebrity pitchman.