Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2” after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 9


A look back at the entertainment headlines that went down in history.

in Entertainment

‘Pan’ taps origins of Peter Pan’s 100-year pop culture adventure


In the century since Scottish author J.M. Barrie created Peter Pan for a stage play then a book, the Neverland universe has inspired movies, books, TV shows, plays, video games and even a pop psychology syndrome describing emotionally immature men.

in Music

Taylor Swift is taking a break


After seven months on the road the "Shake It Off" singer is ready for some time off.

in Music

Miranda Lambert channeling heartbreak into new music


The "Mama's Broken Heart" hitmaker is turning her divorce into good songwriting material, insisting she has "never felt so inspired."

in Entertainment

Keanu Reeves wants to have a third ‘Bill & Ted’ adventure


The "Matrix" star says a script for the third installment of the "excellent" time-traveling franchise is in the works.