News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Music

CHART TOPPERS: This week’s top pop songs

magic

LISTEN: This week's top pop songs, according to the latest Billboard chart.

in Entertainment

Want to smell like Tara Reid? No? Well now you can anyway

tarareid

Because everyone wants to smell like a B-list star battling sharks in an low-budget sci-fi film, there's "Shark by Tara."

in Music, Viral Videos

WATCH: Bret Michaels covers ‘Endless Love,’ serenades van

bret

The Poison frontman remakes the Lionel Richie classic, while rocking out at Nissan's car testing facility.